To achieve this goal, a number of visitors and traffic are needed, so Google provides users variable free services. Google merged many companies since 2002, and also has developed variable services on its own.
4.2.1. Dominating Internet Advertising
M&A
Since 1998, Google has succeeded 63 cases of acquisitions in 12 years and except for search engine, other services are originated from M&A. Wit
Internet like pornography and suicide club could have a bad influence on teenagers. It would lead teenagers to do violent acts. Finally, killing and shooting games cause teenagers to do aggressive actions in real life.
To make copycat crimes, governmental solutions and educational solutions are needed. First of all, government should control the media's crime scenes and violent scenes. Pre-censo
exposure of physical violence incidents has more than tripled between 1993 and 2001. Similar degree of increase in psychological violence was also found, especially concentrated in the last two years. Such violence tends to occur more frequently than physical violence.
Other research indicates that media violence has now just increased in quantity; it has also grown in its degree of violence
1. 싱가포르에 대하여
-말레이 반도의 남쪽 끝에 있는 공화국. 싱가포르 섬, 크리스마스 섬, 코코스 군도(Cocos群島) 따위로 이루어져 있다. 국민의 대부분은 화교(華僑)이다. 공용어는 말레이 어, 중국어, 타밀 어, 영어이다. 수도는 싱가포르, 면적은 641㎢.
-싱가포르 섬의 남동부에 있는 항구 도시. 세
to be an amazing advancement from 15 to 1200 billion won during 50 years in 2003. But Ssangyong sold out by Shanghai motors. Since 2009, Ssangyong begin Turnaround process and have been many efforts to revive the company. This graph indicate Ssangyong’s Rise and Fall during 1980-2010
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◎ Step2. Define the stakeholders
- ITT: For their profits, they drew in U.S.A government and CIA. And also they supported the opposite political force of Allende. They incited coup. It caused a lot of damages in Chile.
- The government of U.S.A. & CIA: They dragged Allende out of his position and helped the opposite political force of Allende to built pro-American government in Chile. An
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
1.Exposure(노출)
노출은 사람의 오감 중 하나 혹은 그 이상의 것이 활동하도록 물리적 근접으로 자극을 주었을 때 발생한다
본질적 의미는 사람의 존재의 영역에 진입했을 때를 말한다
노출의 중요성의 좋은 그림은 기업이 목록 자체를 변화시켜서 인터넷 검색 엔진에서 높은 보안수준을 이루는
Media – SixDegrees , MySpace
1997 - SixDegrees.com
Earliest form of social network site
Allowed users to create profiles, list their Friends and surf the Friends lists
Promoted itself as a tool to help people connect
Service closed in 2000
Reason for failure?
2003 - MySpace
Former Friendster users shifted to MySpace
more open in member acceptance
took the form of blog
to the consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish